Can someone understand what you do in 60 seconds?

Good morning,

Most smart, capable professionals don’t lose work because they lack skill.

They lose it because buyers can’t figure them out fast enough.

That’s what we talked about on this week’s Tuesday Night Call — and it’s one of the quiet deal-killers I see over and over again.

Not lack of experience.
Not lack of intelligence.
But lack of clarity.

Here’s the uncomfortable truth

If a potential client can’t understand who you help and how in about 60 seconds, they usually move on.

Not because you’re unqualified —
but because they’re busy.

Buyers don’t study profiles.

They skim.

A quick moment of honesty

I recently reviewed a profile from someone with decades of experience.

It was thoughtful.
Detailed.
Well-written.

And impossible to skim.

The problem wasn’t credibility.

It was overload.

The 3 silent questions every buyer is asking

Whether they’re looking at your Upwork profile, LinkedIn summary, or a proposal, buyers are subconsciously asking:

1. Are you relevant to my problem?

2. Can I trust you to handle it competently?

3. What should I do next?

If your profile answers those three questions clearly, conversations start faster — and convert more naturally.

This is the framework we walked through on Tuesday night. Video Replay available to members here.

Not a member, you can join here monthly or annually, 30 day, money back guarantee.

One simple shift that changes everything

Instead of leading with everything you’ve ever done, lead with:

• The problem your client faces

• The outcome you help them reach

• A calm, confident next step

If you don’t have an ideal client yet, that’s completely normal — most people don’t at this stage.

No ideal client yet? Start here.

You don’t need an “ideal” client to get started.

You just need a starter client:

• Someone with a real problem

• Who needs help now

• And is willing to pay for a small, clearly defined task

Clarity often comes after the first few paid jobs — not before.

For example, a clear opening might sound like:

No hype.
No chest-thumping.

Just clarity.

Quick gut check (take 10 seconds)

Could a stranger explain what you do
after reading your profile for 60 seconds?

If not, you don’t need to sound louder.
You need to sound clearer.

This week’s stress-free assignment

Don’t rewrite your entire profile.

Just do this:

• Pick one paragraph

• Improve one sentence

• Remove one thing that isn’t helping the right person say “yes”

Clarity compounds quickly.

Why this matters right now

Many of you aren’t just refining profiles.

You’re trying to get hired.

And that’s exactly why we opened enrollment this week for:

🚀 Portable Income Kickstart Accelerator (PIKA) — Now Open

If you’re ready to turn clarity into paid momentum, this is where we do it together.

Land your first 3 paid starter jobs —
or we keep working with you live, at no additional cost, until you do.

That’s the promise behind PIKA.

PIKA starts Wednesday, January 21 @ 7:00 PM Central
The first 12 seats save $100

👉 Enroll here

What PIKA is designed to do

If you want cash flow — and don’t want to guess your way through it — this is what we built PIKA for.

You’ll get:

• Step-by-step guidance to land real, paid starter jobs

• A clear, simple plan so you always know what to do next

• Live weekly support from Winton & John (no doing this alone)

• Momentum — not information overload

FREE bonus:
Personal profile review or profile setup ($249 value)

This isn’t theory.

This is about getting hired.

Our complete guarantee

Complete PIKA and land your first 3 paid starter jobs —
or we’ll keep working with you live, at no additional cost, until you do.

No pressure.
No fine print.

If you’re serious about creating portable income —
and want guidance from people who’ve been doing this successfully for 17+ years —

👉 Secure your seat now (first 12 save $100)

PS: Clarity isn’t about saying more.
It’s about removing everything that isn’t helping the right person say “yes.”