From Scratch to Success: Build Your First Upwork Project

Our best no-sweat strategies.

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Winton Churchill & Heidi Craig
November 03, 2024

Welcome Freelancer!

I was thrilled to see so many of our members in Vegas at the International Living conference… at the Westgate, former home of Elvis when he performed in Las Vegas!

In the coming week’s Tuesday night webinar (November 5), we’ll take you “From Scratch to Success” as we guide you step-by-step through creating your first Upwork project. We’ll be highlighting what essential details to include and sharing examples of successful projects to inspire your own.

If you missed this week’s webinar, I encourage you to catch up by checking out the replay HERE. In “Ready to Get Booked? Create an Irresistible Upwork Project”, we dove into the essentials of the Upwork Project Catalog. In preparation for this week, you’ll benefit from knowing how it works as a marketplace and the benefits of setting up a catalog project, from increasing visibility to creating a repeatable process that attracts consistent business opportunities tailored to your expertise.

And last but not least, since the season of temptations and indulging has now started with Hallowe’en, we have some tips from our favorite health and wellness specialist, Dr. Jay Rao, on staying in top shape to thrive as a freelancer. … Click here to read.

Now, here’s the news from the Barefoot Consultants world….

See you next week!

Winton

STATISTIC OF THE WEEK

This highlights a proven strategy. One of Winton’s Barefoot Consultants’ pillars is to be unique and not sell yourself as a “Jack (or Jill) of All Trades”: instead, getting specific with your specialty makes you much more competitive on Upwork (and other freelancer platforms).

Even though you may bid on a few ‘general’ jobs at the beginning while you’re building up star and pay reputation, ultimately when choosing your jobs further along, you’ll be looking for areas in which you’re highly knowledgeable.  

These mainstream concepts noted in this LinkedIn article snapshot bear out that higher paying clients are looking for someone with true expertise.

PRODUCTIVITY TOOL OF THE WEEK

Loom ––– it’s the perfect tool for freelancers to make their communications more personal and effective. 

With quick, easy-to-record video messages, you’ll find how much easier communication can be when you have this ability to walk clients through proposals, projects, or tutorials—no lengthy typing required, just a clear, friendly video that builds trust and connection.

If you’re 50+, you might have some fear of appearing on-camera for these kinds of presentations, so here’s a tip: test drive it by creating videos of yourself and sharing them with your friends & family. Get comfortable with the tool and then branch out to using it for your business.

Thanks to Coach Heidi Craig for this week’s Portable Income Pointers…

Heidi is a Barefoot Consultants Certified Coaching Professional with over 20 years of expertise in marketing and business development, dedicated to helping freelancers achieve their goals with a straightforward and impactful approach. Get help & advice by reserving a time to talk.

30 min complementary consultation

Our Afterparties are on hiatus until 2025! 🎉

Keep your eye on this space for a new registration link and our first date in January.

🏝 🏝 🏝 🏝🏝🏝

👉In the meantime, be sure to join the Facebook Group!👍

PROJECT CATALOG PRO

💥 Stand Out and Get Booked on Upwork

 Get started promoting your services with confidence today!

With Project Catalog Pro, we transform your freelance offerings into a custom, client-attracting Upwork Project Catalog. Using your ideas and our expertise, we’ll create a polished, professional project package, complete with three strategic pricing tiers, compelling descriptions, and eye-catching visuals.

Why Project Catalog Pro? Boost visibility, attract bookings, and showcase your expertise—without the hassle.

What’s Included:

  • Custom Tiers: We’ll design three pricing options to appeal to different client needs and budgets.

  • Optimized Copy & Images: From descriptions to thumbnails, we ensure your project looks professional and enticing.

  • Complete Setup: We handle the structure, presentation, and details for maximum client appeal.

 Get started now!