If you’re bidding on consulting-type jobs on anywhere online, there’s one trap that will waste more of your time than almost anything else:
Trying to bid on a complex project before you understand what the client actually wants.
Let me say this plainly:
That’s a fool’s errand.
When a client posts a job that’s vague, sprawling, and scattered, you are not looking at a clearly defined project.
You’re looking at a brain dump.
A vision.
A wish list.
And if you respond as if it’s already structured and defined… you are volunteering to organize their chaos for free.
The Classic Consulting Trap
Recently, I reviewed a job post that perfectly illustrates the issue.
Here’s a simplified version of what the client was asking for:
Example: “Help Me Turn My Articles Into a Workshop”
An finance consultant wanted help turning his existing content into a corporate workshop for startup founders.
He had:
17 published articles
A number of LinkedIn posts
Some ideas about business and marketing fundamentals
He wanted someone to:
Review all his material
Interview him
Extract and organize key concepts
Design a workshop curriculum
Create presentation slides
Develop student assignments
Structure the workshop so it could be delivered:
In hourly segments
Or as a full-day session
He also mentioned:
“I’ve never done this before, so I need someone who can take control and guide me through the process.”
On the surface, this sounds straightforward.
But look more closely.
This isn’t “make some slides.”
This is curriculum design, learning architecture, intellectual property extraction, sequencing, pacing, exercise design, modular formatting, and strategic positioning.
And the client hasn’t clearly defined:
Length
Audience size
Desired outcome
Revenue model
Delivery format
Timeline
Revision expectations
That’s not a well-scoped project.
That’s a vision in search of structure.
⚠️ Scope Explosion Breakdown: What This Really Includes
At first glance, it sounds like:
“Help me turn my articles into a workshop.”
But once you ask real questions, the scope multiplies.
1️⃣ Content Audit
Review 17+ articles
Identify themes and overlaps
Clarify core frameworks
Separate thought leadership from teachable material
That alone can take 5–10 hours.
2️⃣ Knowledge Extraction
Conduct structured interviews
Clarify philosophy and positioning
Extract stories, case studies, examples
Translate expertise into teachable steps
Most experts don’t naturally think in “curriculum format.”
You’re extracting intellectual property.
3️⃣ Curriculum Architecture
Define learning objectives
Sequence modules logically
Build cognitive flow
Determine pacing
This is instructional design — not formatting.
4️⃣ Workshop Design
Slide creation
Visual hierarchy
Teaching transitions
Exercises
Assignments
Timing breakdown
Now you’re building a professional product.
5️⃣ Delivery Strategy
Hourly segments vs. full-day format
In-person vs. virtual
Engagement strategy
Feedback loops
Each decision changes the structure.
6️⃣ Business Model Questions (Almost Never Discussed)
How many workshops per year?
How many participants per workshop?
What’s the ticket price?
Is this a profit center or a marketing tool?
Is this repeatable intellectual property?
These answers directly affect how much time and polish the project requires.
Now this is no longer:
“Create some slides.”
This is:
“Help me build a revenue-generating intellectual property asset.”
That is consulting.
And consulting begins with clarity.
The Mistake Most Freelancers Make
When they see a job like this, they:
Write a long proposal
Explain their entire process
Try to prove competence
Give away strategic thinking for free
And what happens?
The client gets overwhelmed.
Or ghosts.
Or underestimates the budget.
Or hires someone cheaper who also underestimates the scope.
Long proposals often create friction, not confidence.
The Smart Move
Don’t bid on the entire project.
Bid on the first hour.
You say:
I love what you are doing!
This looks like a complex project with multiple unknowns.
The best next step is a paid 60-minute consultation so I can fully understand your goals and recommend the right structure.
After that, I can provide a clear plan and accurate quote.
Short.
Calm.
Professional.
If they won’t invest in one hour of clarity, they will not invest properly in the full project.
And now you’ve filtered out the wrong client before wasting time.
The Bigger Lesson: This Is About Identity
If you’re over 50, you are not starting from scratch.
You’ve:
Managed complexity
Worked with executives
Solved messy problems
Operated in ambiguity
So when you see a scattered job post…
Don’t shrink.
Don’t over-explain.
Don’t chase.
That’s what beginners do.
The client doesn’t need slides.
They need structure.
They need someone who can think at a higher level.
That’s you.
Portable Income Is Built on Leverage
You don’t build sustainable portable income by reacting to every job post.
You build it by:
Positioning yourself as a strategist
Protecting your time
Getting paid for thinking
Setting the frame from the beginning
The first product you sell is not the deliverable.
It’s clarity.
It’s diagnosis.
It’s direction.
It’s the one-hour conversation that turns chaos into a plan.
And here’s the quiet confidence you can carry into every proposal:
If someone won’t invest in one hour of clarity, they’re not ready for the real work.
Want Help Spotting These Traps Faster?
This is exactly the kind of real-world situation we break down inside our membership community — messy job posts, unclear clients, scope creep traps, and how to position yourself as a confident consultant instead of a desperate bidder.
Each week, we focus on practical strategies that help you protect your time, price correctly, and build portable income the smart way.
If this article hit home, you’d probably get a lot out of the membership.
And you’ll be surrounded by people who are building the same kind of future.


